https://jphospitalynr.com/ – A brand is a business identity that you need to build really well so that the brand will be strong. Simply put, branding is an effort to create a brand . This includes determining the mission, vision, creating symbols, slogans, and choosing colors. In an increasingly competitive digital era, branding is no longer just about symbols and names, but also about how you create an image, belief and emotional connection with your customers. Just watch, companies or businesses that are abroad can be established in Indonesia. In fact, not just one or two, but many. Therefore, as a business actor, you must also have and create a brand for your business.
Benefits of Having a Strong Brand
1. Provides a certain magnetic power for customers. It cannot be denied that branded products always have a special place in the hearts of some customers. In fact, customers often prefer to buy products that have well-known brands rather than choosing new products whose identity is still unclear. The stronger the brand image a product has, the greater the customer’s interest in buying that product.
2. Open the opportunity to decide on a higher selling value. Maybe you have previously heard the Javanese term which often explains “Ono rego ono rupo”, the purpose of this term is that quality goods are always accompanied by a higher selling value. In fact, some customers do not need to worry about having to pay a higher price for the product, because they are sure that the product they are buying has truly maintained quality.
3. It is easier to gain customer loyalty. When the brand image that you have has gained plus value in the eyes of customers, then indirectly customers will come to our products. So it is possible that Brand A will carry out business transactions many times and become our loyal customer.
4. Opportunities for business actors to differentiate their products. When your product brand is strong enough, it is possible that you can differentiate your product to expand your existing market share. The following marketing strategy is often used by large companies to dominate the market and conquer several of their competitors.
5. Have certain characteristics that compare friends’ products with competitors’ products. The presence of a brand is a special key for customers to compare our products with those of several competitors. The stronger the brand is embedded in the minds of customers, the easier it will be for the brand to compare our products with other products on the market. So that our friends’ opportunities to win market competition will become wider and the sales turnover we obtain will increase even more
